The Tiers
None of them is a funnel for the other. The Self-Serve tools are not a teaser for the Assisted Review. The Assisted Review is not a trial for the Direct Session. Each level produces a result and closes.
Tier 01
Use the tools. Find the structure yourself. Five tools available at tools.12x.au — no signup, no credit card, no account. Three uses per week per tool, resetting every Sunday. The limit exists to create a moment of reflection, not to lock you out.
Wisdom Spinner
60 curated lines across 12 wisdom sources — Proverbs, Rumi, the Stoics, Frankl, and more. Each spin generates a reflection and one practical action.
Numbers Calculator
The honest mathematics of the hours you have left — and what the compound cost of drift looks like mapped against your actual age and situation.
Trivia Spinner
7 categories — Ancient Wisdom, History, Business & Systems, Human Nature, Life & Time, Songs & Culture, Wild Card. Each question comes with a reflection on why it matters today.
Songs Spinner
Song-based wisdom drawn from the What the Songs Knew series. Music as a vehicle for practical reflection.
Youth Spinner
Wisdom formatted for younger readers. The same principles — simpler language, same consequence.
Investment
Free
3 uses per week per tool · resets Sunday
Signup required: No
Access: Instant · tools.12x.au
Open the ToolsTier 02
Submit your situation. Receive a written document. A structured intake form takes 10–15 minutes. Bruce personally reviews your submission — no AI summary, no outsourcing, no assistant. You receive a written decision architecture document that maps the key decision factors, consequence analysis, and a clear recommended structure.
One follow-up question is included via email within 7 days of receiving your document. If your situation requires more than this, the Direct Session is the appropriate level.
Investment
$49 AUD
Regular price $97 AUD
50% Introductory RateReturned within 48–72 hours
Format: Written document
Review by: Bruce Eickelman personally
Follow-up: One question via email
Submit Your DecisionTier 03
45 minutes with Bruce. A document that holds up. Before the session you complete a structured intake form — this gives Bruce the context he needs to spend the 45 minutes on the decision itself, not the background. The session is one-on-one via Zoom. No agenda, no slides, no script. Bruce asks questions and listens. The structure emerges from the conversation.
After the session Bruce writes a full decision architecture document — key decision factors, consequence and risk mapping, and a clear recommended structure. Written in plain language. No consulting jargon.
Two sessions are accepted per month. This is not a policy for the sake of scarcity. It is the only way to protect the quality of the work. Every engagement is conducted personally by Bruce.
Investment
$149 AUD
Regular price $297 AUD
50% Introductory RateDocument within 5–7 business days
Session: 45 min via Zoom
Deliverable: Full written document
Capacity: 2 per month maximum
Book a Session Questions first? Book a free 15-min call →Book a free 15-minute call. No obligation. No pitch. If the situation doesn’t warrant the work, Bruce will tell you that too.
Book a Free 15-Min Call Begin Intake